US Cotton Ad Banned Over Green Claims
March 21, 2008 | Levent OZLER
An ad campaign by the US cotton industry has been banned by the Advertising Standards Authority for making misleading claims promoting the material as an environmentally- friendly product.
The campaign, for the Cotton Council International trading as Cotton USA, consisted of a magazine and poster ad.
The ad used the line "Soft, sensual and sustainable, it's Cotton USA!".
Advertising regulators received three complaints challenging the term "sustainable", arguing that cotton is a "pesticide- and insecticide- intensive crop" that could "seriously deplete" groundwater supplies where it is grown in the US.
more: guardian.co.uk/media/2008/mar/12/asa.advertising1 (223)
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