Uniting the States: HBO's John Adams
March 25, 2008 | Levent OZLER
Behavior Design, in collaboration with HBO, launched the John Adams website, the online component to HBO's epic 7-part miniseries event.
Based on David McCullough's Pulitzer Prize-winning biography of the same name, John Adams explores American history through one of its greatest founding fathers.
Behavior created an immersive interactive experience layered with rich content, including behind-the-scenes features with the film's creators, exclusive interviews with Paul Giamatti (John Adams), David McCullough (author), and Tom Hooper (the film's director).
The site is organized into seven areas that map to the seven parts of the miniseries.
Visitors can explore related content within each section of the site, including recap videos, special interactive behind-the-scenes features, a timeline of key events related to that period and episode synopsis.
The timeline itself contains a discoverable wealth of content that reflects upon the historical period and its events through slide shows and audio commentary from the film's cast and crew.
"As the 2008 presidential election nears, the timeliness of John Adams presented us with both a challenge and an opportunity within the website, to present the film's historical and contemporary significance in a compelling way," says Jeff Piazza, a Principal at Behavior Design.
"Our goal was to encourage site visitors to delve into a multi-faceted investigation of the roots of the American political system and its founding principles as presented in the film."
more: hbo.com/films/johnadams/ (155)
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