Rokkan Makes Good for Bad Boy
April 6, 2008 | Levent OZLER
Bicoastal digital solutions firm, ROKKAN recently created and launched the U.S. version of the latest Bad Boy Entertainment website that features the label's full line-up of hip hop and pop artists.
Bad Boy, and its Founder Sean "Diddy" Combs have been longtime iconic symbols within the music industry, signing the hottest and most sought after artists of this generation.
A label with this kind of weight in the rap and hip hop world required a site with a bold presence that could draw in fans, keeping them up to date with information that is all Bad Boy, all the time.
ROKKAN's New York-based CEO John Noe commented on the execution, "This project stretches our boundaries as a branding and digital firm in that we created a site that not only showcases core content, but encompasses a way of life.
Bad Boy's image is already well established, and we were careful to maintain it.
That being said, we pushed to create a site that was brushed with nuances of Bad Boy's company messaging while respecting the end users experience."
The site is dripping with information on artist breakdowns, tour dates, the latest news updates, videos, and interviews.
Another key component is a history of the label and how they emerged into the hip hop and pop scene.
The site isn't just for music fans; it's a lifestyle site that also showcases urban apparel and Bad Boy's plan to extend its clothing lines, saturating the market today.
more: rokkan.com/ (72)
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