George Lois: The Esquire Covers
April 17, 2008 | Levent OZLER
From 1962 to 1972, George Lois changed the face of magazine design with his ninety-two covers for Esquire magazine.
He stripped the cover down to a graphically concise yet conceptually potent image that ventured beyond the mere illustration of a feature article.
Lois exploited the communicative power of the mass-circulated front page to stimulate and provoke the public into debate, pressing Americans to confront controversial issues like racism, feminism, and the Vietnam War.
Viewed as a collection, the covers serve as a visual timeline and a window onto the turbulent events of the 1960s.
Initially received as jarring and prescient statements of their time, the covers have since become essential to the iconography of American culture.
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