Furniture inventors hope their Fast-Loc gets quick returns
April 29, 2004 | Levent OZLER
Across Main Street from the downtown High Point Radisson Hotel sits the Rose Hill Co. furniture showroom -- and the hopes of Mort Snitzer and Ned Mitzelle.
They've spent nine years pitching their furniture component locking device to manufacturers and they recently got Rose Hill to use their product inside the company's new, ready-to-assemble chairs and couches.
It's a one-of-a-kind black nylon plastic lock that holds the pieces of bulky couches together, or makes them easy to disassemble and reassemble within minutes.
"Big is in," said Mizelle, vice president of Techna Industrial Design Inc. "But if you've got a 3-foot doorway and a couch with 2-foot arms with two more feet of cushions, what are you going to do?"
Buy Fast-Loc, the partners hope. And now, with a new customer showing off their Fast-Loc invention in the heart of the International Home Furnishings Market, they hope to revolutionize the furniture industry from their small machine shop on the north edge of downtown High Point.
more: triad.bizjournals.com/triad/stories/2004/04/26/sto (78)
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