From Small Ideas to Radical Service Innovation
May 5, 2008 | Levent OZLER
The quest to discover and implement strategies on the frontier of service design demands a measured blending of creativity and discipline.
Mark Jones and Fran Samalionis probe challenges and pitfalls in the process and outline five steps that leverage positive results.
Their commentary addresses the nuances of such an effort as well the big picture, insights they illustrate with a case study on 1st Source Bank in South Bend, Indiana.
more: dmi.org/dmi/html/publications/news/ebulletin/08191 (257)
672 impressions - 49,253 clicks
