Trend Report From the Red Dot Award: Communication Design 2008
August 10, 2008 | Levent OZLER
Conspicuously inconspicuous is the motto in the category Corporate Design.
The designers manage to capture the gist of a brand in subtle yet concise ways and to convey the contents creatively and originally.
The company philosophy is communicated on different levels; identification with the brand is omnipresent.
Complex contexts are formally reduced; and with striking freshness and an open cheerful visuality new and consistently high value is created.
Designers convey the company image with iconographically clear solutions.
The messages are translated into graphics in subtle yet informative ways.
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