How Procter & Gamble is Using Design Thinking to Crack Difficult Business Problems
August 12, 2008 | Levent OZLER
"Design thinking" may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble is using the approach to change its culture.
Leadership is listening, learning, and deploying; cross-functional teams are cracking vexing problems across its business landscape; and visualization, prototyping, and iteration are facilitating communication internally and with customers like never before.
more: businessweek.com/innovate/content/jul2008/id200807 (125)
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