Lessons to Be Leaned From the Growth of Nike
August 12, 2008 | Levent OZLER
Maybe the single biggest reason for Nike's rise from obscurity to global domination has been its consistent ability to innovate.
They began doing so as a small business with a corresponding small business budget, that is to say, hardly any budget at all.
Knight and Bowerman wanted to stop importing shoes and instead manufacture their own athletic shoes.
As legend has it, Bowerman created their first breakthrough product, the "waffle sole" athletic shoe, by pouring a rubbery concoction into his wife's waffle iron.
The waffle sole shoe begat many generations of Nike shoes but, maybe more importantly, it created a culture of innovation.
more: usatoday.com/money/smallbusiness/columnist/strauss (76)
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