Coalesse: New Premium Brand Delivers Inspired Furnishings for Work and Life
August 13, 2008 | Levent OZLER
Coalesse, a new premium brand of furniture for the home and office was unveiled by Steelcase, a global leader in office furnishings.
The collection offers a wide range of vibrant and artful expressions, from timeless, iconic designs to new takes on classic needs.
Coalesse brings together select products from three of Steelcase's most renowned brands: Brayton International, Metro Furniture and Vecta, in addition to new collections from partners: Carl Hansen & Son (Denmark), Walter Knoll AG & Co. (Germany), and Viccarbe (Spain), creating one of the most expansive premium furniture portfolios.
The new Coalesse live/work collection features more than 20 products, and complements Steelcase's current portfolio by focusing on the increasingly growing similarities between work and life.
Gone are the harsh lines and glaring surfaces that have long characterized the workplace; Coalesse has replaced them with softened, contoured shapes that represent the new sensibilities of the modern way we work.
"Idea-people seldom recognize boundaries between personal and professional lifestyles.
They seek style, authenticity and craft, whether at home or at the office.
Coalesse opens the office door to the higher degrees of expression and comfort we have at home.
More than a new brand, it is a new way of enlightening workplaces to inspire and reward ideas, with selections that fit as naturally in the office as the living room," notes Frank Merlotti, President of Coalesse.
more: coalesse.com/ (111)
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