Singapore Outdoor Advertising Awards 2008
August 14, 2008 | Levent OZLER
Outdoor advertising is one of the fastest developing media in the Asia Pacific region.
Posters, once a neglected area, are now the focus of top creative talent.
Outstanding and effective creative executions have enhanced buses, taxis and trains throughout the region.
More people are watching TV in malls, pubs and buses, making Out-of-Home a strong marketing medium.
Even mobile telephones are becoming effective vehicles for interactive marketing.
The Singapore Outdoor Advertising Awards, now in its 7th year, has grown into the premier event for the outdoor medium, attracting entries from all around the region.
Practically every major agency and media buying specialist enters the show each year.
SOAA is recognised as one of the leading creative shows in the region.
It is supported by the top outdoor media owners as well as professional organizations such as the Institute of Advertising Singapore and the Designers Association Singapore.
more: adasiasoaa.com/ (351)
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