DBA Inclusive Design Challenge 2009
September 9, 2008 | Levent OZLER
The DBA Inclusive Design Challenge is an annual design competition with a difference.
The objective is for designers to create a mainstream product, service, environment or communication, which can be enjoyed equally by consumers of all abilities.
A collaboration between the DBA and the Royal College of Art Helen Hamlyn Centre and sponsored by Sanctuary Care, the challenge was launched in 2000 as a creative response to the inadequate level of design in the disability aids and equipment sector.
Since then, hundreds of designers have worked on numerous projects developing a range of solutions from a plaster that can be applied one-handed to one of last year's winning entries, a Facebook style scrapbook for aiding memory.
This year's Challenge, open exclusively to DBA members, is entitled "Sedentary Lives" - encouraging designers to look at solutions to address our increasingly immobile culture, from couch potato kids who are glued to their computers and office workers who barely leave their desks, through to those who live in supported care schemes at the end of their lives.
Frighteningly it is estimated that 60 percent of the UK population could be obese by 2050.
Getting people moving is a massive challenge.
more: dba.org.uk/awards/challenge.asp (309)
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