Pratt Design Student Recruited to Steer GM into a Green Future
September 9, 2008 | Levent OZLER
Pratt student Emily Potter is one of a few lucky young designers who General Motors is counting on to help make the auto giant "green."
Over the summer, 21 interns from around the world were divided into six teams by skill in a designated studio - a set each of designers, sculptors, color and trim designers, engineers and graphic artists.
The goal: design six vehicles that run free of gasoline.
As a Master's of Industrial Design student, Potter contributed interior and exterior color and material strategies to two cars designed specifically for the Chinese and Russian markets for the year 2020.
"The cars were all designed using a hydrogen fuel cell propulsion system," says Potter.
"Keeping in mind that we were designing vehicles for an emerging market, we had to make sure that the materials chosen were lightweight, low-cost, ecologically friendly and technologically advanced."
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