Legendary Industrial Designer Robert Brunner is Co-author of New Book Do You Matter?
September 11, 2008 | Coralie Langston-Jones
Even with the current runaway success of the new iPhone 3G, few companies beyond Apple truly understand the level of expertise and commitment required in designing the unmatched experience it represents.
The huge success of design driven products like the iPhone demonstrate how the integration of good design practice can drive business to new heights, and how designers should play a key role in creating the broader customer experience that allows this level of success to occur.
The new book "Do You Matter??: How Great Design Will Make People Love Your Company" by Robert Brunner (founder, Ammunition LLC, and former Apple Design Director) and Stewart Emery (best-selling author "Success Built to Last") takes you deep into the latest thinking about design and innovation and how to build a consistently successful design-driven business.
By exploring highly publicized innovations and market successes through a series of stories and case-studies, such as Apple, BMW and IKEA, the authors identify how design builds a relationship with customers, how successful design driven companies behave, and what are the key elements necessary for ensuring long term design success.
Examples demonstrate the power of making emotional connections with design, and deepening relationships and building brands through the proper use and integration of design practices.
more: businessweek.com/innovate/content/sep2008/id200809 (97)
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