Electrolux Designlab 08 Finalists
September 23, 2008 | Levent OZLER
Electrolux, a global leader in home appliances, has chosen nine finalists to compete for first place in Electrolux Design Lab '08 finals in Zurich, Switzerland, on October 9, 2008, where an international jury of renowned designers and experts will judge the entries and select a winner.
For Design Lab's sixth edition, Electrolux invited undergraduate and graduate industrial design students to create tomorrow's home appliances for the Internet generation.
Submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing.
More than 600 entries were received from 49 countries around the world.
The main criteria are the originality of the concept, loyalty to Electrolux brand values, the creativeness of the design, consumer insight, and the degree to which the concept reflects such iGeneration core interests and concerns as mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability.
2,559 impressions - 39,329 clicks
