Professor Dr. Peter Zec: Models on the Glass Catwalk
September 26, 2008 | Levent OZLER
What do fashion and glass have in common?
This question was the focal point of the lecture "Models on the glass catwalk", which was given by Professor Dr. Peter Zec, head of the Design Zentrum Nordrhein Westfalen and initiator of the red dot design award, at the third "Trendtag Glas" seminar in Dusseldorf, Germany, on 18 September 2008.
His thesis was: there are definitely interesting results to be gained when comparing the fashion industry with the glass industry.
Similar to large fashion brands designing collections with a great variety of shapes and thus creating desirable fashion, individual glass products have become a brand thanks to their form alone - such as the Coca-Cola bottle or Riedel glasses.
"The form of a glass container gives the brand its distinct character and makes it stand out from the masses," explains Zec.
"Thus we can recognise a jar of Langnese honey, a bottle of Jagermeister and the famous Maggi bottle also without a label."
The fact that design plays a major role also in the glass industry is particularly obvious when products from a range of companies are very similar in taste.
"Only a very limited few of us can taste the difference between different brands of mineral water.
However, everyone recognises the bottles of Apollinaris, Evian and Perrier."
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