Web Site Design Affects Consumer Sales, New Survey from Genex Reveals
June 17, 2003 | Dexigner Team
65 Percent Do Not Shop from Poorly Designed Site While 30 Percent Say Inferior Site Can Keep Them Away from Offline Store
Far from just providing simple aesthetic value, web site design heavily influences consumer purchase decisions. That's the finding of a new nationwide survey of American consumers conducted for Genex, an award-winning Internet design and development firm, by Synovate eNation of Chicago.
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