Serious Fun for Bernhardt Design
October 30, 2008 | Levent OZLER
The artistic and creative collaboration between Jaime Hayon and Dutch photographer Nienke Klunder has fueled many of Hayon's celebrated projects but Serious Fun is their first one as equal design partners.
Together they have created a playful new fabric collection for the American furniture company Bernhardt Design.
The play on words captured in the collection name "Serious Fun" served as their guiding criteria, as they approached the project.
The objective was to design patterns that were playful and fun, while at the same time could be taken seriously and withstand the test of time.
"We wanted to create a perfect mixture between the seriousness of Bernhardt Textiles and the more challenging and louder artistic character that is our focus.
We felt we could incorporate some colourful, happy and fresh ideas into the existing collection, but at the same time keep the designs classic in a way, so they would fit in anywhere," states Hayon.
Regarding their approach Klunder says, "We started to create funny fresh patterns and use colour combinations which were a bit more daring.
Colour was the key: basta with the browns, green greys, blue greys and beiges.
We used reds, greens, blues and teals, as vivid as the weaving technique would allow, and they became our messengers to transmit vitality without being distracting or too loud."
more: hayonstudio.com/project.php?id=43 (266)
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