Design Research for Product and Service Innovation
December 31, 2009 | Levent OZLER
DMI will offer the popular seminar, Design Research for Product and Service Innovation, taught by Cheskin's CEO Darrel Rhea, this coming March 31 - April 1 in Milan, Italy.
Design Research for Product and Service Innovation takes a deep look at what makes corporate innovation initiatives succeed or fail, and how design research can be used effectively to foster innovation.
It is especially useful for managers and executives who regularly interact with corporate marketing and market research functions.
Darrel Rhea uses his 30 years of consulting experience to illustrate his points with case studies from the world's leading companies.
Rhea is recognized worldwide as a top strategic design consultant working on the front lines of innovation with the world's top corporations - helping them to drive growth strategies through the development of critical insights on their customers, markets and businesses.
The seminar will precede DMI's Design Management / Europe 13 conference, Facing / Changing REALITES, April 1-3.
Both events take place at Milan's premier design museum, La Triennale di Milano for a unique learning experience.
more: dmi.org/dmi/html/education/seminars/udr.htm (102)
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