72andSunny Makes Friends with Bugaboo

72andSunny, the global agency-of-record for the Dutch company Bugaboo, well known for its innovative and functional strollers, is launching "Bugaboo Friends," a social community platform designed to help parents inspire and motivate each other to seek out new adventures in the world with their children.

"As parents we all know that sometimes it's tough to get going, but once you do and you're out experiencing the world, it's the greatest feeling ever," said John Boiler, Creative Director and Co-Founder, 72andSunny. "As a product, Bugaboo helps make it easier and more fun to stay on the move, and Bugaboo Friends is a continuation of this brand expression by providing the inspiration and support to stay active."

Bugaboo website features short documentary films created by 72andSunny that tell inspiring stories from active and dynamic parents who keep moving. Three real families from across the globe with a competitive spirit are shown in action in locales as varied as London, Brussels, the hiking trails of the Swiss Alps, and the beaches of Puerto Rico.



The site also gives individuals the tools to share their own stories. Parents can create a profile, upload videos and pictures, and exchange travel, lifestyle and parenting tips with other Bugaboo Friends, creating an active community of voices to remind Friends that parenthood doesn't mean losing one's sense of curiosity and discovery.

"72andSunny has an amazing ability to deep-dive into our consumers and emerge with spot-on ideas that fully represent Bugaboo from a design and mobility point-of-view. In this case, we are simply creating a place for parents to encourage and inspire one another," said Madeleen Klaasen, marketing director, Bugaboo International.

The "Friends" social platform is being promoted via print advertisements appearing in parenting and design magazines, online films viewable at Bugaboo.com and seeded to relevant blogs and websites, retail components, and web banner ads.

---

---