Imaginary Forces Captures Wedding Dreams in Main Titles for
January 11, 2009 | Levent OZLER
Entertainment and design company Imaginary Forces (IF) recently completed the charming main titles for the romantic comedy "Bride Wars," directed by Gary Winick and starring Kate Hudson and Anne Hathaway.
Opening today, "Bride Wars," presented by 20th Century Fox and Regency Enterprises, features two best friends, Liv (Hudson) and Emma (Hathaway), who become rivals when their respective weddings are accidentally scheduled on the same date and time.
The title sequence captures the heart of the film's premise in whimsical fashion, flashing back to the childhood of best friends Liv and Emma and their sacred keepsake box of "wedding things."
The box is a symbol of both their friendship and unwavering dream of a wedding at The Plaza Hotel.
The sequence details the carefully crafted box and its contents of wedding trinkets, cake toppers, photos and old invitations as the girls fantasize about their future nuptials.
Spearheaded by Karin Fong, Imaginary Forces handled the live-action shoot, design and production, and created many of the handmade arts-and-crafts elements in the sequence.
"The sequence brings you into the world of Liv and Emma as young girls, their wedding fantasies, and their dream of being married at the Plaza Hotel," explains Fong.
"They play with the cake toppers and make wedding collages from magazine clippings - all of these artifacts lovingly saved in their keepsake box.
From these opening scenes, you know the girls are dreaming of their wedding day before you even meet them in the film."
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