The Designful Company: How to Build a Culture of Nonstop Innovation
February 8, 2009 | Levent OZLER
The complex business problems we face today can't be solved with the same thinking that created them.
Instead, we need to start from a place outside traditional management.
Forget total quality. Forget top-down strategy.
In an era of fast-moving markets and leap-frogging innovations, we can no longer "decide" the way forward.
Today we have to "design" the way forward-or risk ending up in the fossil layers of history.
Marty Neumeier, author of The Brand Gap and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.
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