Ultimate Weekend Travel Accessory by Antonio Berardi
February 17, 2009 | Levent OZLER
Peroni Nastro Azzurro, the world's number one premium Italian beer, has joined forces with world renowned fashion designer Antonio Berardi. The collaboration comprises the creation of the ultimate travel accessory - a piece both timeless and functional. Available this spring, this limited edition weekend bag is a beautiful piece of design, innovation and craftsmanship from Italy, created by these two influential Italian brands - Peroni Nastro Azzurro and Antonio Berardi."Valigia Peroni" is the definitive travel solution for the sophisticated jet setter. It embodies the best of versatility and can be used as a weekend bag, as well as a carry on bag when travelling long distances. Inspired by the glamour of the 1960s, the time when Peroni Nastro Azzurro was first launched, the piece successfully combines the rich heritage of the brand with a sense of classic aesthetic and functionality.
"My partnership with Peroni Nastro Azzurro is about creating a timeless piece of luggage for those who want to travel in style," said Antonio Berardi. "When packing your bag for only a few nights, it's essential to be precise and orderly to ensure nothing is left out. This piece of design has been created so that there is a reason for everything - every compartment, every handle, every fold. Based on the principles of attention to detail and a focus on the quality of the product, something I share with the Peroni Nastro Azzurro brand, this quintessential travel companion is designed to feel luxurious yet have all the practical elements to make it functional, and of course, timeless."
A visionary presence in the fashion world since his debut in 1994, Antonio Berardi's appreciation of form, natural feel for materials and a sense of quality have won him a strong following amongst the world's fashion cognoscenti as well as celebrities.
The unisex travel bag features a suit bag and five different compartments, one each for: clean clothes, underwear, a pair of shoes, toiletries and used laundry. It also brings other innovative elements, such as a pocket at the front of the bag to carry a newspaper or magazine and an adjustable strap so that luggage can be carried vertically or horizontally. Handcrafted in Italy, this beautiful piece of luggage features an external shell made of chocolate brown palmellato leather whilst the internal compartments are fully lined with soft malt coloured suede.
"Peroni has become synonymous with Italian style, heritage and craftsmanship the world over so partnering with Antonio Berardi was a natural step for us," commented Pierpaolo Indelicato, Peroni Nastro Azzurro International Marketing Manager. "This collaboration brought together our premium values to entice the more discerning consumer for whom authenticity, craftsmanship and attention to detail are key. 'Valigia Peroni' has been designed with the stylish traveller in mind, for whom design and aesthetics are as important as functionality."
The campaign was shot in a modern, high fashion style by London based Italian photographer Michele Turriani. The images made reference to the 1960s via black and white photography and styling of the models.
The Peroni Nastro Azzurro and Berardi agreement is a long term partnership, initially set for 5 years to roll out globally. Peroni Nastro Azzurro is now available in Australia, India, Russia, South Africa, the UK, the US, Colombia, Canary Islands, Canada, France, Peru, Poland, Romania, Puerto Rico, Japan and of course its home in Italy.
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