Divas and Designers: Designer Christian Siriano and LG Mobile Phones Combine Talents
February 18, 2009 | Levent OZLER
LG today announced that it has once again entered into a creative marketing partnership with rising fashion star Christian Siriano.
The partnership - titled "Divas and Designers" - includes two components and kicks off during New York Fashion Week.
As part of the marketing collaboration, Siriano has designed a special garment inspired by the fashion- forward LG Lotus phone.
Both the garment and phone will appear on the runway during his Fall 2009 Show on February 19th at Bryant Park.
The LG-Siriano partnership also includes a nationwide program that allows budding designers and stylists to create and submit their own "mood boards" online.
Siriano will select one board, and the winner will spend a day with him in his New York City design studio - all expenses paid.
While in New York, the winner will work with Siriano to co-create an accessory - influenced by the winning mood board - that will be presented to the winner at the designer's show in September 2009.
According to Siriano, "Divas and designers want fashionable phones worthy of their creativity.
Mobile phones are fashion accessories, and the LG Lotus is sleek, chic, and fabulous!"
more: lglotus.com/ (145)
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