Colorblind: How Consumers See Green
February 24, 2009 | Levent OZLER
With the myriad criteria inevitably part of any project, it is not always easy to bring sustainability to the top of the design agenda.
Mark Bates and Grant Kristofek share what they have done to lift its profile with their clients.
This effort in conjuction with an ongoing research project at their firm suggests that there are sig- nificant opportunities to make sustainability a valued factor in consumer decisions.
more: dmi.org/dmi/html/publications/news/ebulletin/08194 (159)
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