Design as a Way Out of the Crisis: the Industry Braces Itself
February 25, 2009 | Levent OZLER
Our economy is unwell; in fact extremely unwell as we can tell from the insolvency proceedings of numerous traditional businesses which are currently dominating the newspaper headlines.
But is there a long-term way out of the crisis at all?
In the long run, first aid packages do not help to eliminate the root cause.
The economy has to find a way to help itself.
Baron Munchhausen has shown us how to do it; and one man sees a way how companies can, in a similar fashion, pull themselves out of the crisis by their own hair: Professor Dr. Peter Zec, initiator of the successful red dot design award, has observed that companies are increasingly investing in design to strengthen their market positions.
As evidence of these developments, Zec refers to the current number of entries to the design competition.
"In this year's 'red dot award: product design' we have noticed that the number of entries has increased by only two percent compared to the previous year.
It is, however, interesting to note that the number of participating companies has increased by approximately 16 percent," says Peter Zec.
This is a clear development showing that a growing number of companies have recognised that they have to invest in creativity in order to survive in the global competition in spite of the crisis.
more: en.red-dot.org/3114.html (61)
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