Creativity is Key to Weather Recession in Fashion

Sticking to what you do well is the best way to make it through a recession, say two British designers who have steered their businesses through previous economic storms and survived.

Betty Jackson, who launched her first collection in the middle of a recession in 1981, and Paul Smith who opened his first London shop in 1979 as a downturn took hold, are now two of Britain's most well-established designers.

"In times like this you have to focus on what you do well and do it better and really try and not be too much affected by it," Jackson told Reuters, dressed in black and seated before a large window in her London office.

more: uk.reuters.com/article/lifestyleMolt/idUKTRE51J2LZ (54)

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