A Designer's Research Manual: Succeed in Design by Knowing Your Clients
March 1, 2009 | Levent OZLER
Doing research can make all the difference between a great design and a good design.
By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure.
Although scientific and analytical in nature, research is the basis of all good design work.
This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
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