Greenwashing the Market
March 2, 2009 | Levent OZLER
The green trend has gone mainstream, even if the only real change is a switch from plastic to cloth packaging.
"Ecological items" are all the rage, but they tend to be tokens in the industry: Crocker's winter collection, for example, featured a limited edition of denim pants made from organically grown cotton.
"I don't think there are any big manufacturers in Israel that are seriously promoting the green trend," says Ofer Zik, an industrial designer who heads the Department of Industrial Design at the Holon Institute of Technology.
"Some companies are, but the whole process is still in its infancy."
However there are manufacturers whose entire production line is based on environmentally friendly components.
more: haaretz.com/hasen/spages/1067331.html (89)
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