TECAtech Creative Workshop: China - UK
March 18, 2009 | Levent OZLER
New innovative products require different development techniques from "me too" designs and this means a new way of working for many designers in developing markets such as China.
By conducting parallel workshops with designers in the UK and China, Tecatech explored the different creative ways of working, the different design values and the different end results from each group.
The UK has a proud history of new innovation and still sets the trend in fashion and style for much of the world, yet now has very little manufacturing industry.
China is now trying to change from a county which manufactures products to a country which creates them, design and innovation is still a new and developing area but one strategic to the nation's growth and strongly supported by the government.
The workshop in China was attended by designers from many of the leading manufacturers such as ZTE, TCL and Huawei; a good representative selection of China's design community.
In the UK the workshop was attended by designers from some of the country's top design firms such as Seymour Powell, Kinneir Dufort, Frazer etc. as well as academics and young graduates.
The aim was to work though a set innovation process to find new ideas for mobile phones.
The participants were taken though the stages of user focused observation, brain storming and sketch modelling.
The results were then viewed and discussed as a group.
more: cdx.dexigner.com/files/pdf/TECAtech%20Creative%20W (0)
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