Kia Wins a 2009 Red Dot Design Award

Kia's stylish and fun urban cross-over vehicle, the Soul, has become the first Korean car ever to receive the prestigious recognition of a design award from the world renowned red dot awards at the 2009 product design competition held in Germany.

With more than 3,230 entries from 49 countries in 17 different categories, the newly-launched Kia Soul was selected from the "Automobile Transport and Caravan" section to receive this design accolade.

Welcoming the announcement of the red dot award, Kia's Chief Design Officer, Peter Schreyer commented, "Our design teams in Korea, California and Europe can be very proud that Kia Soul has achieved this prestigious recognition.

Kia's design strategy is focusing on distinctive product solutions and the development of a unique Kia family look.

This award is a clear reward for Kia's determination to establish design as one of the key components of its corporate DNA."

The Kia Soul's architecture delivers emotional appeal as well as functionality.

The Soul embodies Kia's image shift towards a design-driven company with products that consumers will aspire to own.

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