Fast Fashion Swedish Style
April 1, 2009 | Levent OZLER
Sitting with H&M's Margareta Van den Bosch is like taking tea with a powerful but kindly aunt.
For 22 years she has commanded what the masses wear, first as head of design at H&M and now as creative adviser.
Yet she is softly spoken and humble about her role in the revolution of high street clothing consumption.
"I don't know that I invented fast fashion.
We just have always focused on high quality products at low prices."
more: thevine.com.au/fashion/articles/fast-fashion-swedi (98)
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