Nokia to Introduce 35 Phones This Year, Fewer Than Planned
June 14, 2004 | Levent OZLER
Nokia, the world's largest mobile- phone maker, said it will introduce 35 new handsets this year, fewer than 40 it previously planned to unveil, after shelving plans for some products.
"We have reviewed the timings and pruned our portfolio, adding some new products and accelerating others -- and during this process, we have even killed some product plans," Chief Executive Officer Jorma Ollila said in a statement released before the Nokia Connection conference in Helsinki.
Nokia, based in Espoo, Finland, has cut prices and is introducing new models to regain market share lost to rivals such as Motorola Inc. and Siemens AG, whose phones with digital cameras and color screens have gained in popularity. Nokia is introducing five new handsets in the third and fourth quarter, President Pekka Ala-Pietila said at a conference in Singapore.
Three of the five new phones will have a clamshell design, which flips open to reveal a bigger screen. One of the new phones will target users of the high-speed mobile data network, commonly called 3G, that enables functions such as downloading video files. The handset will also be the world's smallest 3G phone with camera functions, the company said. The new phones are called 6630, 6260, 6170, 2650 and 2600.
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