Corporate Creativity: Developing an Innovative Organization
April 9, 2009 | Levent OZLER
Following the success of Building Design Strategy, DMI's latest book, Corporate Creativity, is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies.
This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity.
Packed with insights from the most respected names in the industry, including Jeffrey Mauzy, Robert Rasmussen, Leonard Glick, Gerald Nadler, and Stefano Marzano.
Corporate Creativity combines case studies and innovative advice that will both inspire and instruct to create a complete guide for cultivating the creative process.
This book is absolutely essential for innovation and business leaders, designers and design managers, and forward-thinking students.
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