Aesthetics in Figures: Red Dot Top7 Bond
April 10, 2009 | Levent OZLER
"Good design is good business." This phrase was coined by the former president of IBM, Thomas J. Watson jr., in the 1950s.
What he meant was that companies with internationally recognized product design often record above-average unit sales and profits. Good design pays off.
Design in this context relates to series products that fulfill a purpose and offer quality of use.
These are products that many people know or even own.
Good design improves the quality of life and helps companies to achieve economic success. Good design pays off because it creates added value.
Now there is evidence that aesthetics can also be measured in figures.
The red dot institute for advanced design studies made it its task to monitor the design developments at well-known publicly listed companies over several years and analyze their design activities in relation to their economic success.
This research project, which was initiated by red dot, was the first of its kind in the world, and discovered a relationship between successful design and success on the stock exchange.
The basic idea behind the 'red dot' top7 bond was to make it possible to express design efficiency and thus quality in figures, and to give investors an incentive to invest in quality - in this case in design.
more: en.red-dot.org/3159.html (127)
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