Jones Knowles Ritchie Redesigns Britvic J2O
April 12, 2009 | Levent OZLER
Britvic relaunches its J2O juice brand today, using a design created by Jones Knowles Ritchie.
The redesign - which will retain the recognisable J2O bottle - will feature revised label graphics and takes into account the addition of two new flavours to the range.
JKR founder Andy Knowles explains that the shifts within the drinks industry, from on- to off-trade, has driven the redesign, overseen by senior brand manager George Cobb.
more: designweek.co.uk/Articles/141844/Jones+Knowles+Rit (98)
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