BMW Group DesignworksUSA Defines Silhouette of Bavaria's Biggest Yacht Ever: The Cruiser 55

In January 2009, the BAVARIA Yachtbau GmbH announced BMW Group DesignworksUSA as their new design associate and commissioned the global design consultancy and subsidiary of the BMW Group to support the Giebelstadt boat builder in the realignment of its product portfolio. DesignworksUSA operates in a multitude of industries both for the parent company's three brands as well as for external customers. Together with BAVARIA the consultancy had presented their debut joint project, the Deep Blue 46, at the BOOT Dusseldorf. With this boat the two partners achieved a precision landing. It was recently awarded the trophy "Boat of the Year" at the Croatia Boat Show. The second collaboration of this Bavarian connection is just about to be presented to the public. In April, the Cruiser 55, the biggest BAVARIA yacht to date, will be shown for the very first time at the Salo Nàutic Internacional de Palma on Majorca.





For the development of this milestone in the history of BAVARIA, the shipyard pinned its hopes on an extremely electrifying combination of affiliates. While Farr Yacht Design managed the boat construction, the Munich studio of BMW Group DesignworksUSA was responsible for the overall exterior design and styling concept. With the result, the experts at the versatile design consultancy are effortlessly demonstrating that they master the art of sensitive evolution equally well as the techniques of creative revolution. The design concept of the Cruiser 55 is a discreet enhancement of the existing Cruiser line, marking the beginning of a new era in BAVARIA design - an era characterised by a clearly defined design vocabulary, by innovative impetus and a combination of maximum functionality and premium design.





Eye-catching Simplicity: the Exterior Design of the Cruiser 55
The silhouette of the Cruiser 55 was created at the Munich studio of DesignworksUSA in close collaboration with the engineering office and the shipyard. The Yacht magazine, one of Europe's leading trade journals, sums up: "The Cruiser 55 presents itself in a discreet form, totally avoiding superficial effects, but nevertheless - or perhaps for this very reason - radiating more class and finesse than any design produced during the last ten to fifteen years."



Laurenz Schaffer, head of the Munich studio is pleased with this reasoning: "The design of the Cruiser 55 places the emphasis on the highest level of functionality and performance. Our design was aimed at creating a silhouette that reflects a maximum degree of lucidity and clarity. The deck dispenses with all superfluity, all functions are extremely well-organised and oriented towards a sheer sailing experience that takes on a completely new dimension." Based on the classic features of the existing cruiser line and through the use of elegant, seamlessly smooth surfaces, it was possible to achieve a distinctively modern design. The portholes are seamlessly integrated into the flush deck construction; the hull windows boasting an intentionally horizontally accentuated, narrow design are evenly set into a wide ornamental frame. The high degree of visual order achieved by this suggests calmness, directing the crew's attention to the core aspect of the yacht - its seaworthiness. And in spite of its subtle simplicity, the Cruiser 55 reveals a completely independent character that sparks the emotions of the beholder. The boat features an effectively raised deck line, a modern hull profile at the stern with a wide deck within the aft cockpit area, a wide transom that stands out through a distinctive surface design and a surprisingly generous seating arrangement. Thanks to these attributes the Cruiser 55 presents itself as the BAVARIA line's proud flagship that is already filling the order books before series production has even commenced. The Bavaria Cruiser 55 can immediately be ordered in a three, four or five-cabin version.

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