Enlighten Wins Silver ADDY For Audi Web Site Design
June 15, 2004 | Levent OZLER
Enlighten won a Silver ADDY Award last week for its work developing the web site showcasing Audi's luxury flagship sedan, the 2004 A8 L - one of only six projects nationally to be honored in the category for best Flash-based consumer web site.
The A8 L web site immerses users in the vehicle's innovations - including its all-aluminum body, adaptive air suspension, and revolutionary Multi Media Interface. Based on a 3D model developed directly from proprietary CAD data, the Envision section offers a series of large-scale, interactive images allowing the user to see the car from multiple angles.
The Explore section features a host of rich media movies, animations, illustrations and instructional videos and serves as the authoritative guide to car's technical innovations. Tight integration with the Audi brand site also ensures that visitors always have quick and easy access to shopping functions such as configure, compare and contact a dealer.
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