The Brave Zig While the Rest Zag: a Packaging Perspective on Creating Stand-out Work
May 23, 2009 | Levent OZLER
The shelves of America's supermarkets and drug stores are cluttered with bland design.
But if Christine Mau had anything to do with it, that would cease to be true.
In fact, Mau does have a lot of influence over our shopping experience: As the associate director of packaging graphics at Kimberly-Clark, she is in a position to re-envision the way many basic consumer goods are purveyed - and she has taken full advantage of that opportunity.
Under her direction, the Kleenex box has become a personalized thing of fun and beauty, an object of decor rather than just a receptacle for a hygiene product.
In the Print Webinar, "The brave zig while the rest zag: A packaging perspective on creating stand-out work", she will explain how she's been able to create breakthrough work at one of this country's largest companies - and why it pays to think way outside the (tissue) box.
more: printwebinars.webex.com/tc0505l/trainingcenter/reg (22)
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