South African Animation: Not Just Elephants and Zebras
June 16, 2004 | Levent OZLER
When most people think of South Africa, they imagine elephants not animation. So, you may be surprised to learn that in addition to one of the world's most beautiful coastlines, there is a thriving community of talented animators.
Ten years after the birth of democracy, there are hundreds of CGI production companies, several 2D animation houses and an impressive handful of stop-motion studios. Upon closer inspection, overseas producers may find distinct advantages in Africa. With a favorable exchange rate and lower cost of living, South African budgets are very competitive. More importantly, the people take an incredible amount of pride in their work, are hungry for opportunities and offer a unique creative perspective.
South African ad agencies have always had a penchant for dry wit and over the last decade, they've earned international acclaim. Their success has attracted most of the major players, from Ogilvy and Mather to Saatchi and Saatchi and their work is seen both domestically and abroad.
There's been a certain learning curve in their relationship with animation, changing a misplaced perception that one resorts to it when they can't afford live-action. This view is changing and many agencies now consider animation a creative opportunity, rather than a fiscal consequence.
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