The Mini: How Design Becomes Brand Blather
June 16, 2009 | Levent OZLER
The Mini, everyone's favorite overdesigned icon-mobile, turns 50 this year.
Originally, it was quintessentially British: a compact design, innovatively engineered to provide ample interior room, but with sneaky thrilling performance that evoked the English love of vigorous motoring.
It bridged the Philip Larkin-era England of postwar deprivation with the 1960s advent of Mod UK.
There are now many, many cars on the contemporary road that make use of the Mini's influential design.
And of course one of them is the new Mini, built by BMW.
To celebrate the 50th birthday of designer Alec Issigonis' creation, they've made a video.
Sprinkled throughout are nods to what made the Mini special as a machine.
more: reuters.com/article/bigMoney/idUS22643196420090616 (73)
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