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The Colour of the Future

The Colour of the Future?

June 17, 2009  |  Levent OZLER

Li Edelkoort says she's never been wrong in her predictions of lifestyle trends - so where does she think design and fashion will go next?

Less consumerism, less individualism and lots of grey, she tells Deirdre McQuillan

"We have been living in a period of marketing, not creativity," says Li Edelkoort.

Her name may not have household resonance in Ireland, but in many industries Edelkoort is recognised as a leader in trend and lifestyle forecasting, a business that in the last 20 years has grown in importance and brought her worldwide fame and fortune.

more: irishtimes.com/newspaper/features/2009/0616/122424 (140)

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