Strategies That Transform Brands 2009
June 21, 2009 | Levent OZLER
In times of disruptive change, even the strongest brand can become diluted.
How do you get back on track and moving your organization forward?
How do you assess the true effectiveness of your brand?
How do you structure a brand program and develop a transformative brand strategy?
Mergers, acquisitions, leadership changes, new markets, shifting demographics, and time itself can derail even the strongest brand.
Organizations in the midst of critical change need the tools and insights to get back on track and moving forward.
Scott Lerman has led some of the most important brand programs of the past decade.
In this workshop, he provides real world examples of the transformation of corporate brands-giving participants a rare insider's view.
This seminar is valuable for anyone who wants to have a significant role in defining or managing a company's brand and reputation.
Companies that are dealing with the effects of significant change will find this seminar particularly useful.
more: dmi.org/dmi/html/education/seminars/stb.htm (48)
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