CharisseM Design Adds Integrated Marketing Expertise

One of Chicagoland's preeminent boutique design firms is adding a seasoned marketing professional to provide its clients with advanced consulting and branding expertise.

CharisseM Design, Inc.'s founding creative director and president, Charisse McAloon announced the firm's new partnership with Sandy Rabin, a 20-year sales and marketing veteran who specializes in printing, packaging, and branding.

"Sandy was actually one of my clients and I am thrilled to have her as a partner," says McAloon. "Her energy and enthusiasm is absolutely contagious. Her market knowledge, insight, and vast experience working for companies will bring our consulting and client support to a new and exciting level."



CharisseM Design, Inc.'s graphic, branding, and packaging work has included an eclectic mix of international brand heavyweights and hometown Chicago favorites: Perrier-Jouet, Target, LuxePack New York, Kohler, jewelry designer Lana, The Land of Nod, and Marshall Fields (among many, many others.)

Rabin's experience in creating strategic integrated marketing communication programs has included synergistic direct-mail programs, national advertising campaigns, brand positioning, public relations, special events, and trade-show exhibits.

"When it comes to client expectations let's just say I've walked in those shoes and know what's required for them to be successful," says Rabin. "Partnering with Charisse allows us to deliver superior value-added services to our clients."

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