OPEN Digital Experience Design: A Strategic, Trends-Based Approach
September 5, 2009 | Levent OZLER
As the Web has matured, brand relationships have become ever more dynamic.
Nita Rollins outlines and illustrates the kinds of digital brand experiences con- sumers have come to expect-on-demand efficiency and ease-of-use; personalization, including dialogue, customization, and privilege; an engagement characterized by belonging, entertainment, and inspiration; and a networked blend of self-expres- sion, community, and meaningful change.
more: dmi.org/dmi/html/publications/news/viewpoints/0920 (155)
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