The Rise of the Super Fakes
September 10, 2009 | Levent OZLER
What happens when a large percentage of your target market wants your brand cachet but is happy with a decent-enough quality fake?
Jan Chipchase offers a recap of the current market situation with fakes, and few thoughts on where it is likely to head as the as mainstream consumers expectations of "connected devices" evolve.
more: janchipchase.com/fake-nokia-apples (148)
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