ADC-Nissan Student Brief Competition
September 11, 2009 | Levent OZLER
The Art Directors Club and Nissan North America today announced a partnership to launch the inaugural ADC-Nissan Student Brief Competition.
Playing off the Art Directors Club prestigious Cube award, students will be asked to respond to a brief for the new Nissan cube, the stylish car targeted at the 18-24 year old market.
Participants will develop a creative campaign or concepts for the US market that make the Nissan cube part of the target audience's life, using channels and communications vehicles they feel most appropriate to the target's lifestyle and what the model represents.
A $2,500 ADC scholarship will go to the grand prize winner, and ADC Gold, Silver and Bronze Cubes will also be awarded by a five-person jury made up of executives and key creatives from Nissan North America and TBWAChiatDay, the car company's ad agency.
"This creative challenge goes to the heart of marketing to today's young adults," said Ami Brophy, CEO, Art Directors Club.
"There's a unique social element to the Nissan cube, and that offers an inspiring canvas for students.
Nissan has been a great partner in helping us create a new avenue of recognition for the creative leaders of tomorrow."
Entitled "Cube Mobile Device concept," the brief asks students to consider cube as one of the devices that connects the target audience with their friends and brings the world to them.
more: adcglobal.org/downloads/pdf/NissanCube_ADC_Brief.p (662)
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