Visa Card Design Competition
June 19, 2004 | bengisu
Visa EU has today launched Creative Intelligence, a card design competition, in conjunction with the Royal College of Art, giving students in the UK the chance to design the payment card of the future ? and win up to 25,000 Euros.
Creative Intelligence: design your ultimate credential is an international design competition and sees Visa teaming up with the Royal College of Art in the UK and five of Europe's most prestigious design schools in France, Germany, Italy, Spain and Turkey. The national winner from the UK will win 10,000 Euros and go on to compete at a European final at Visa's Annual Member Meeting in Malta in November, where they could win a further 15,000 Euros.
The competition aims to help design students kick-start their careers, both financially and, more importantly, with the opportunity for their work to be seen by almost 5,000 Visa member banks. As well as be innovative and inspiring, students have been asked to demonstrate practicality and functionality in their designs, that is, "creative intelligence".? Designs of any shape or size can be entered, however cards must contain a chip.
Professor Sir Christopher Frayling, Rector of the Royal College of Art, launched the competition today, commenting, "Creative Intelligence is a perfect example of how the arts can meet business.
more: visaeu.com/pressandmedia/press192_pressreleases.ht (1,338)
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