Speech by Lui Tuck Yew at the Opening Ceremony of the Design for Enterprises Centre

"The Design for Enterprise programme help businesses embrace design not just for aesthetic appeal but as a strategic differentiator.

Implemented well, it gives companies a competitive edge and enables them to reap tangible business value.

Our objectives for this programme are two-fold.

First, to equip Singapore enterprises with design strategies that make them more robust and innovative.

Second, to open up more opportunities for the multiple disciplines of the Singapore design industry to cross-pollinate their ideas and talent to develop better products, services and processes across industries and ultimately helps companies build profitable businesses that will see long-term growth."

more: app.mica.gov.sg/Default.aspx?tabid=79&ctl=Details& (25)

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