4 Fatal Web Site Design Mistakes
June 19, 2004 | Levent OZLER
If you've committed any of these design sins, it's time to take a closer look at your site and follow these tactics for turning more visitors into shoppers.
Any time is a great time to spruce up your Web site. Whether it needs a complete overhaul or just a little tidying up, your site can probably benefit from a thorough going-over.
To help you know what to look for, let me tell you about the top four fatal mistakes many designers make with their sites. These mistakes may seem like innocent blunders, but they can really kill your sales. Fortunately, once you know what they are, it's a small matter to simplify the design of your site to improve its effectiveness and really get your profits soaring.
Remember, if you really want to be successful online, you have to develop a site that serves the needs of your visitors in a user-friendly fashion. It's surprising how many people don't think about this when they plan their sites!
An important rule of thumb when it comes to designing a web site is this: Simplify, simplify, simplify. Your site should be easy to use and easy to understand. It should guide visitors through the sales process in a simple and convenient manner. Your visitors should never have to guess at what you mean or what you're trying to get them to do.
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